So you'll see that, given the breadth of what we produce, there really is no such thing as a "typical event." In addition to all of this, we also go live during games featuring our talent interacting with users about the action they're seeing on YES we regularly shoot pre-game production meetings we interview players before games and when our studio shows go to commercial, we often keep the cameras rolling for a behind-the-scenes look via Facebook Live. And on the complete other side of the spectrum, we also do a heavily-produced weekly live talk show, complete with multiple camera angles, user comments, and graphics normally seen on linear programming. Our numbers show that the voyeuristic nature of these live videos is appealing to our users. For example, among our most popular streams is when we simply go live outside of Yankee Stadium at a Yankees game and allow our users to absorb the sights and sounds happening in the Bronx. Because of the ease of use, we're able to utilize the feature in a variety of different ways. When it comes to Facebook Live, there's no such thing as a "typical event" for us. Managing editor Kevin Sullivan provided these answers to our questions. The YES Network broadcasts to Facebook Live using Telestream Wirecast.
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The YES Network owns the exclusive local TV rights of the New York Yankees, the Brooklyn Nets and Major League Soccer's New York City FC. I think it will become more important over time because it is direct avenue to our ever moving and ever mobile populations. The instantaneous results are helpful for a quick real-time idea regarding the success of your event.ĭo you see Facebook Live becoming more important over time, or less important? In either case, why? Our numbers continue to increase with each event that our programming department decides to stream.Īny comments about Facebook Live's real time analytics? Have you found this invaluable, eye candy, useless?
Has Facebook Live produced the desired benefits/results? So far, we have been pleased with the results that we are seeing from Facebook Live. We have had anywhere between 10K and 30K simultaneous users for our events and we expect the numbers to continue to increase. The speed at which the content is available after the event has ended is impressive. The interface is relatively easy to navigate. Live captioning capabilities would be a huge improvement for the platform and would probably generate more views during the initial distribution. With the exception of the inability to stream captions during the Live events, the experience thus far with FaceBook Live has been primarily positive. How has the experience with the service been (is it robust, any delivery issues, what's the largest number of simultaneous users)? It also afforded us a solution that allowed us to quickly integrate it into our overall distribution system. The Wirecast integration helped streamline our process. How did the Wirecast's Facebook integration allow you to more effectively utilize Facebook Live than you could have without this integration? We have recently begun to utilize Facebook Live as an additional distribution path for both topical and some special events. Jenkins, VP Operations, answered our questions.ĭescribe the typical event that you stream to Facebook Live via Wirecast. PBS recently began producing some live events with Telestream Wirecast. PBS is an American public broadcaster and television program distributor. To jump to a specific publisher's interview, click on the organization name: When possible, we've included links to each publisher's video page on Facebook in some cases such as Twentyfourseven Films, the company we interviewed doesn't have its own Facebook video page, but rather published to its clients' pages, so we've linked to those instead. Since their responses contained far more detail than we could include in the article, we're publishing them here, unedited. For our article " Facebook Live: A Progress Report After One Year of Growth," we interviewed 15 video publishers to get a sense of the strategic reasons why they're webcasting on Facebook, as well as technical details about how they're doing it.
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